Publisher Login
 

IAB STANDARD CREATIVE UNITS
Unit
Dimensions
(Pixels)
Max GIF/JPEG
File Size
Example

Banner

468 x 60

15k

View Actual Size

Box

300 x 250

30k

View Actual Size

Leaderboard

728 x 90

30k

View Actual Size

Skyscrapers

120 x 600

30k

View Actual Size

Wide Skyscrapers

160 x 600

30k

View Actual Size

Vertical Banners

120 x 240

15k

View Actual Size

Headliners

125 x 250

15k

View Actual Size

Cubes

125 x 125

15k

View Actual Size


RICH MEDIA CREATIVE FORMATS
Max File Size

HTML

15k

JavaScript

20k

Flash

50k*

DHTML

20k

IFrames

20k

Audio

50k

*Please note that stated maximum file sizes are only for creative served by the The Daily Jolt College Network. For rich media creative served by a third party, please check with your third party ad server for their maximum file size requirements.


Flash

Advertisers must provide Flash files in .fla format and the names of the fonts used in the creative. The Daily Jolt College Network may need to modify Flash files to add click-tracking capabilities. Click tracking is required for CPC campaigns and is strongly recommended for CPM campaigns.

Auto Launching Units Dimensions (Pixels) Max File Size
Example

Pop-Ups

All sizes

20k

N/A

Pop-Unders

up to 720 x 400

20k

View Actual Size

Interstitials

 

N/A

N/A


Layer Technology

The Daily Jolt College Network supports several types of Rich Media layer ad units, including Interstitials, Superstitials, Floating, Synchronized and In-Person Rovion ads. We have partnerships with the top Rich Media vendors like PointRoll, Eyewonder, EyeBlaster, Unicast, Interpoll, and Atlas. Each creative has several delivery options including:

  1. Session-level frequency caps that limit the number of times a site visitor will see your message during a site visit.
  2. 24-hour frequency caps that limit the number of times a site visitor will see your message in a 24 hour period.

Layer Campaigns: To ensure delivery, the minimum frequency cap is one impression per visitor per 24-hour period. For best delivery, one layer ad per browser session is recommended.


Rich Media, Audio, and Layer Units Action Policy

All creative actions (i.e. audio play, expansion beyond original dimensions, launching a new browser widow etc.) must be initiated by the user, and have a visible and functioning close/exit button.


Traffic Instructions

Please send all creative instructions to Burst Media's Traffic department at ads@burstmedia.com.

Insertion orders and creative materials should include:

  1. Name of advertiser
  2. Product
  3. Start and end dates
  4. URL to which each creative points
  5. Name and telephone number of the client/agency contact
  6. Signed insertion orders for standard creative units are due at least 24 hours prior to launch date
  7. Signed insertion orders for rich media creative units are due at least 48 hours prior to launch date


Scheduling

One Day
Two Days
Two Days ** Three Days **

GIF

HTML

Flash

Layer Technology

3rd Party GIFs

I-Frames

Shockwave

 

3rd Party Rich Media

Audio

 

JavaScript

DHTML


**All Time Estimates Refer to Business Days